The most useful AI tools for CPAs are no longer about choosing between ChatGPT vs. Perplexity. Now this involves choosing a combination of specialised AI solutions and AI-enabled accounting software.
The time for generic AI is gone. Now, businesses are more centred toward purpose-built AI and accounting-specific LLMs capable of solving real-world accounting and financial challenges.
To accelerate this shift, big giants are investing, and even small accounting firms are actively adopting AI. The question is not about whether it is worth investing, but where to invest, which solution delivers the best value.
This is not about the implementation of AI tools in accounting alone. CPA or accounting professionals are not the only stakeholders in it. The AI-enforcing pressure is more about outsiders than inside.
The external stakeholders pushes CPAs and accountants to push their boundaries, learn and invest in AI tools implementation.
AI participates as a powerful growth tool in increasing efficiency, improving outcomes and feasibility to expand services.
Perplexity for accountants can be tagged as the best AI-powered research assistant. It provides direct answers backed by appropriately cited sources.
Accounting professionals can use Perplexity for:
For example, researching a new IRS rule, Perplexity can help you understand the issue and verify the primary guidelines by comparing the key sources.
Perplexity works best as a starting point to initiate research and not a final reference.
ChatGPT is a language and reasoning assistant. It is a Generative Pre-trained Transformer using reinforcement Learning and Human Feedback to predict and generate responses.
It sounds complicated! Not really.
ChatGPT functions differently. It is not primarily a search engine. It is trained on a vast amount of data and human feedback to generate responses. For accountants, it is helpful to think, write, structure, and explain information more efficiently.
ChatGPT can support CPAs in daily work by helping with:
For example, a CPA can use ChatGPT to draft a client-friendly explanation of depreciation changes. A simple and structured outline of audit procedures for a specific engagement. Drafting client emails and explanations.
ChatGPT is most effective when CPAs treat it as a collaborative assistant, and not as an authority.
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Every individual tool serves its purpose. ChatGPT and Perplexity have it too. The AI models are purposefully built. As a CPA, you must understand the factors like the functionality and the purpose of the AI model in order to utilise its potential and understand its limitations.
For example, an AI LLM will behave completely differently when compared to an image generative AI model.
Microsoft Copilot (Excel & Finance): Apart from ChatGPT, this directly integrated tool enables CPAs to analyse large spreadsheets, build macros, and generate financial reports using natural language queries.
AI tools like Perplexity and ChatGPT are no longer experimental technologies but a practical part of accounting when used with purpose. But the real value of AI lies in understanding which tool to use, when, and why.
Firms that align AI adoption with their workflows, compliance standards, and service goals can improve efficiency. The horizon is not limited to ChatGPT and Perplexity. Explore the vast era of AI and choose the tools that align with the business and organization's needs.
By using AI as a support tool, maintaining human review, and relying on authoritative sources (IRS, AICPA, firm databases) for final validation.
Using multiple purpose-built tools often delivers better results, as each AI solution is designed for specific tasks like research, workflow automation, or documentation.
Yes. AI helps small firms scale efficiently, handle higher workloads, and compete with larger firms without increasing headcounts.
Expecting AI to act as an authority instead of a collaborator. The most successful firms use AI to assist not replace professional expertise.
CFO, AZSTEC LLC LinkedIn
Imtiaz Munshi, CPA (US), serves as the CFO of Azstec, LLC and is a trusted advisor to high-net-worth entrepreneurs. With 25 years of experience as a seasoned tax planner and business strategist, he helps businesses grow smarter and stronger. Imtiaz excels at guiding entrepreneurs and enterprises through complex financial choices with clarity and confidence. His expertise lies in simplifying strategy, optimizing tax outcomes and driving sustainable, long-term growth. Through his work and thought leadership, Imtiaz continues to empower CPAs and business leaders to stay ahead in a rapidly evolving financial landscape shaped by AI, ESG priorities and data-driven transformation.
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